Author name: doris@upgridcopy.com

How to Effectively use Call to Action Messaging on your eCommerce site

To grow and sustain your eCommerce business, you must constantly convert prospects who visit your site into customers. And that requires persuading them to take action. If you can’t do that, all the effort you put into your marketing strategy to attract them will go to waste. A call to action messaging is essential to …

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How to Maintain a Blog: 5 Effective Strategies to Stay Relevant

Starting and maintaining a blog is not easy. To reap all the benefits of blogging, you need to put a lot of time, effort, and money into maintaining your blog.  Maintaining a blog requires constantly monitoring it to ensure you give your audience the best experience. For instance, if your bounce rate is high, you …

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What Is Cryptocurrency? Here’s All You Need To Know

What comes to mind when you hear the word cryptocurrency? Money? Technology? Or is this one of those things you consider ‘mambo ya walami?’ Cryptocurrency is one of the big words thrown around more and more recently. If you pay attention to what happens online, especially on the ‘social streets,’ you should have already encountered …

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Why Is A Content Strategy Important For Business Growth?

Have you heard of the phrase ‘content is king?’  Let’s be honest: content is no longer king in today’s online environment. It is the kingdom. While a king can be overthrown and replaced, what can you do without a stable kingdom? Not much, right? Initially, content marketing was only a means to stand out from …

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A Quick Step By Step Guide To Developing An Effective Content Strategy

Having a content strategy is mandatory to run a successful content marketing campaign. Without a solid content strategy, you risk wasting time and other resources creating and distributing content that adds no value to your business. A content strategy will help you plan, create, distribute, and measure your content’s impact on your audience. Developing a …

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5 Little-Known Tips To Help You Ideate Compelling Content

Coming up with ideas for creating content for your audience is the hardest part of content creation, especially for someone who doesn’t want to pump out low-quality content with no value to customers. The effects of below-average content are detrimental. It can hurt your marketing strategy and cost you, customers. Once you have an idea, …

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The Ultimate Guide To Creating An Effective Content Brief

Content marketing has become an important part of marketing strategy for businesses. It helps companies connect to their customers, find new ones and achieve their marketing goals.  The audience, on the other hand, expects consistency from you. They expect content that is unique, engaging and useful. In other words, readers want to read what answers their …

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5 Simple Steps To Turn Your Blog Posts From Average To Amazing

Do you ever wonder why your blog isn’t achieving the goals you set out to achieve? Why your bounce rate is high, and your content isn’t shared? I will be brutally honest with you. Your blog posts are average. A blog visitor will scheme through your text before reading it; if they detect mediocrity, they’ll …

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