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Why Thin Content Is Ruining Your Chances of Ranking

For over a decade, Google has been working to clamp down on thin and low-quality content. Since the release of the Panda in 2011 and its subsequent updates, your website can’t rank if your content isn’t valuable. Using sophisticated algorithms and constantly updating them, search engines have rewarded websites with high-quality content with ranking gains. …

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The Ultimate Guide to Creating an Effective Content Brief

Content marketing has become an important part of marketing strategy for businesses. It helps companies connect to their customers, find new ones and achieve their marketing goals.  The audience, on the other hand, expects consistency from you. They expect content that is unique, engaging and useful. In other words, readers want to read what answers …

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A Quick Step by Step Guide to Developing an effective Content Strategy

Having a content strategy is mandatory to run a successful content marketing campaign. Without a solid content strategy, you risk wasting time and other resources creating and distributing content that adds no value to your business. A content strategy will help you plan, create, distribute, and measure your content’s impact on your audience. Developing a …

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