What do 81% of consumers have in common? They conduct online research before buying. And according to research published by Think With Google, 51% of global shoppers say they use Search to research a purchase they plan to make online. So, what should these numbers mean for businesses? It is simple; you need to have …
Bottom of the Funnel Content: How to Create Conversion-Focused SEO Content Read More »
Are you tired of playing hide-and-seek with your website on SERPs? Do you want to climb to the top of the rankings and bask in the glory of high organic traffic? Well, it’s time to ditch the traditional SEO methods and embrace the wild and wonderful world of topic clusters! Topic clusters are not your …
How to Improve Your SEO With a Topic Cluster Strategy Read More »
Welcome to the world of network security, where the stakes have never been higher, and the battle for digital supremacy is ongoing. As technology advances, so do cybercriminals’ techniques to breach network security and infiltrate your digital infrastructure. Therefore, implementing robust network security measures has become critical to protecting your business and digital assets. To …
Network Security: Detecting and Responding to Threats Read More »
To grow and sustain your eCommerce business, you must constantly convert prospects who visit your site into customers. And that requires persuading them to take action. If you can’t do that, all the effort you put into your marketing strategy to attract them will go to waste. A call to action messaging is essential to …
How to Effectively use Call to Action Messaging on your eCommerce site Read More »
Starting and maintaining a blog is not easy. To reap all the benefits of blogging, you need to put a lot of time, effort, and money into maintaining your blog. Maintaining a blog requires constantly monitoring it to ensure you give your audience the best experience. For instance, if your bounce rate is high, you …
How to Maintain a Blog: 5 Effective Strategies to Stay Relevant Read More »
What comes to mind when you hear the word cryptocurrency? Money? Technology? Or is this one of those things you consider ‘mambo ya walami?’ Cryptocurrency is one of the big words thrown around more and more recently. If you pay attention to what happens online, especially on the ‘social streets,’ you should have already encountered …
What Is Cryptocurrency? Here’s All You Need To Know Read More »
Have you heard of the phrase ‘content is king?’ Let’s be honest: content is no longer king in today’s online environment. It is the kingdom. While a king can be overthrown and replaced, what can you do without a stable kingdom? Not much, right? Initially, content marketing was only a means to stand out from …
Why Is A Content Strategy Important For Business Growth? Read More »
Having a content strategy is mandatory to run a successful content marketing campaign. Without a solid content strategy, you risk wasting time and other resources creating and distributing content that adds no value to your business. A content strategy will help you plan, create, distribute, and measure your content’s impact on your audience. Developing a …
A Quick Step By Step Guide To Developing An Effective Content Strategy Read More »
Coming up with ideas for creating content for your audience is the hardest part of content creation, especially for someone who doesn’t want to pump out low-quality content with no value to customers. The effects of below-average content are detrimental. It can hurt your marketing strategy and cost you, customers. Once you have an idea, …
5 Little-Known Tips To Help You Ideate Compelling Content Read More »
Content marketing has become an important part of marketing strategy for businesses. It helps companies connect to their customers, find new ones and achieve their marketing goals. The audience, on the other hand, expects consistency from you. They expect content that is unique, engaging and useful. In other words, readers want to read what answers their …
The Ultimate Guide To Creating An Effective Content Brief Read More »
